We’re on part 2 of our interview with Michael Port, the author of the national bestselling Book Yourself Solid: The Fastest, Easiest and Most Reliable System for Getting More Clients and Beyond Booked Solid: Your Business, Your Life, Your Way - It’s All Inside. In short, he’s just an all-around great guy who has lots of messages that are right up our alley. Enjoy!
C&J: In your book, Beyond Booked Solid, you talk about the idea of flow. Tell us what that’s all about.
MP: Most of us will find the life balance right for us by taking somewhat less extreme measures. I think about this balance in three ways. I don’t want to call them “steps.” Though they follow one from the other, they are more integrated with each other than that.
- Be in line with your purpose. What do you want to do with your life? Who do you want to be?
- Pay attention to the harmony in the world around us. Are you and your actions harmonious with your purpose, with others, and with the broader world?
- Find flow in your business and in your life. The more flow there is in how you work and how you live, the more time you will spend in what’s called “the zone” - that place where hard things become easy, rough things smooth.
The idea of flow was first introduced in Mihaly Csikszentmihalyi’s book Flow: The Psychology of Optimal Experience. Since then, many others have built on the idea of flow and the zone. Athletic coaches in particular have picked up on the concept and it’s not uncommon to hear an athlete describe an experience of being in flow, of being in the zone during a particularly important and challenging event. But flow is not just about sports, it’s about your whole life, professional and personal. In business, it’s about creating a level or even work flow, so that our business grows smoothly and we have time for the other parts of our life. It’s what my latest book is about. Learning how to remove and apply constraints, create systems, and do projects with other people are the tools by which you can establish the level work flow.
Balance, level flow will make you better at what you do (in other words, it’s good for business!). It is the pursuit of mastery. A Master in martial arts doesn’t get tired to the degree that a novice does, no matter how grueling the battle. Why? Because the Master is always in flow. It’s what makes a Master. Level flow is about eliminating the need for all-nighters. It is finding the way to work and to live that doesn’t exhaust us and others. Your level workflow will not only help your business because you are working more efficiently and effectively, it allows you to develop other people without burning them out. It allows you to treat customers better, and to deliver your services better; because you are not burned out. You’ve probably seen how it can happen - an entire organization can shift into adrenaline mode, because a few key people are working that way, instead of working in flow. We’ve heard the stories about surgeons operating on the wrong limb. We don’t want this in our business or in our lives - and certainly not in the operating room. It’s not balanced.
C&J: In our travels, we find that people have a difficult time keeping their creative juices going. It seems like you’ve found a way - do share.
MP: The challenge is to inspire yourself and others around you to sustain the right disposition. Creativity (a creative disposition) is a big part of the answer to that challenge. For many of us. the more creative we feel, the more able we are to face obstacles in our life. When we feel creative, problems no longer look insurmountable. Creativity better equips us to find solutions and it can positively influence our mood. Creativity is both a source and an outcome of curiosity. Creativity expands ambition. It is seeing new ways of accomplishing things, and new things to accomplish.
We need to nurture both our own creativity, and the creative instincts or disposition of those around us, to succeed. The great thing about it is that creativity is one of those things that feeds on itself; the more creative we are, the more creative we will be. I would go further and say - the more creative we perceive ourselves to be, the more creative we may be. Do you see yourself as creative? Some people may seem to have been born with more than their share of creativity, but creativity is in all our genes. It is born of a host of factors, many of which are in our control. Creativity can be as simple as changing the route you take home from work once in awhile. Creativity can be anything from telling a story to your child, to cooking a dish you’ve never made before without a recipe, to developing a new marketing strategy, to inventing a new product.
C&J: Tell us more about how creativity actually plays out for us every day.
MP: There are a myriad of ways that we manifest creativity in our lifestyles and in our work. I can almost guarantee that if you’ve had success, you’re creative. You couldn’t have achieved what you have without some creativity. It’s a matter of consciously identifying your creative acts and harnessing that energy. Because creativity can be a source of energy, and energy is what you need to maintain your curiosity and ambition. Being creative creates its own momentum. Each time you solve a problem or overcome a challenge. think about how energized you feel by your victory. That’s the kind of creative energy that perpetuates itself, and that will help you stay on track as you innovate in your business.
Learn to recognize the effects of creative energy when you are experiencing it, so you can harness that energy for the future. Creativity in an of itself is not enough. It can lead you off track, down blind alleys. It’s not just a matter of, “Oh, I’m being creative - leave me be.” That’s the beauty of understanding our own creativity. By identifying how and when we are creative, we can begin to shape our creative force, to direct it where it’s needed. Self-management and self-awareness are key. You need to think and behave intentionally about the future. Scott Berkun, author of The Myths of Innovation, says that ideas are combinations of other ideas and creative people are those who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. He goes on to say that innovation is nothing more than a practice, or a set of habits.
C&J: Your latest book, Beyond Bookd Solid, is a great resource for learning how to unleash your own creativity. What would you like to leave our readers with?
MP: It’s all about keeping the “why” of what you’re doing, and for the sake of “what”, in the forefront of your consiousness and directing energy toward that end. Know where you’re going. Create the path that takes you there. My friend, Hal Macober, says, “Innovation is a simple act. All it entails is producing something new that others can ask for. Becoming innovative requires a commitment to mastery.” As a student of business (and life, not to mention other things like Aikido, a martial art from Japan), there are few things more rewarding than pursuing mastery. Innovation is sure to energize you. And so is Beyond Booked Solid.