ROWE in 2009: A Look Forward
December 31st, 2008 by Cali & Jody
Recently, we looked back. Today, we’re looking forward. If 2008 was a critical year for introducing the world to a Results-Only Work Environment, then 2009 marks the beginning of the long, slow process of changing the culture of work.
We’re optimistic about 2009, but we’re also mindful of the fact that debuts are easy. You walk out on stage, do your dance and then raise your hands up: Ta Daaaaah!
Encores and second acts can be anti-climactic. Which is why we’re publicly pledging that we are going to attack the problem of work with as much passion, commitment and energy as we put into our rollout. In short, we’re going to do this until it’s done.
With that in mind, here is a list of some of our ongoing projects, hopes and dreams for the coming year. We hope you continue to join us in the fight:
- We’re currently working with a major Fortune 50 company (to be named in 2009) on a ROWE pilot. If this effort is a success, then ROWE’s profile and credibility will grow even more.
- Thanks to our partnership with the Minnesota Department of Transportation, we will be piloting ROWE in a number of organizations in the Twin Cities. Not only will this provide us more ROWE case studies, but we’ll get a chance to have real, measurable results on how this new way of working can ease traffic congestion. And that, our dear friends, could be something that many major cities in the country will take notice of.
- You never know if a television show is going to run until you actually see it on the air with your own eyes. That said, we have optioned some rights to Why Work Sucks for a ROWE TV show, currently in development. We’ve seen the treatment - it’s good. Really good. It’s a docu-drama, starring yours truly, and follows multiple teams in multiple companies as they experience all the challenges and happiness that come with embracing ROWE.
We will also continue to build on the work we did last year. That means getting in front of audiences for speaking gigs, giving our take on work-related news stories in this blog, updating you on which companies are going ROWE on their own with the ROWE Launch Kit, and looking for more opportunities to migrate companies big and small.
A final thought:
The continuing economic crisis is not going to change our mission or our message one bit.
Giving people more control over their lives and making sure that businesses get the most out of their employees should be the core mission of every company in good times or bad.
The conflict between an employer’s economic interests and an employee’s human interest is an unnecessary conflict. We will continue to do whatever we can to hammer that message home.
Once again, we express our gratitude for all of your energy and support. Here’s to a great 2009!






