When I Grow Up…
September 24th, 2008 by Cali & Jody
It won’t surprise you to know that one of our favorite commercials of all time is When I Grow Up. We have a few additions for the next version:
- When I grow up, I want to be shamed for taking an hour and 20-minute lunch.
- When I grow up, I want to sit in traffic for 2 hours every day to go to my gray cube of happiness.
- When I grow up, I want my boss to tell me when it’s okay for me to spend time with my family.
- When I grow up, I want everyone to stare at me and shake their heads when I get into the office at 8:45.
- When I grow up, I want to ask permission to go to the doctor.
How did we get to this place where we have little to no control over these things? How did we get to this place where we have no say over how we spend our time from 8:00 to 5:00?
There’s a problem with the demands/control equation in our lives.
Your demands include anything that requires your time - your job, your hobbies, your errands, your kids, your friends, etc. And people’s demands are growing by leaps and bounds. Here’s the thing: In a traditional office environment, where you have high demands and low control, life is hectic and miserable. You’re trapped in a system that piles on the demands but denies you the control to meet those demands. In a ROWE, there are still high demands, but there is also high control. Life is hectic but manageable. We’ve heard the following comments from ROWE employees:
- “It makes a big difference to be on the phone with the doctor scheduling an appointment and just be able to take the first time they offer, instead of trying in vain to find something before 8:30 or after 4:30.”
- “My sister is flying into town tomorrow and she asked me if I could pick her up at the airport at 1:30. I was able to say “yes” without even thinking because I have that ability now.”
- “My husband called to see if I could have lunch and we did. I never once looked at my watch - I was able to just enjoy our time together without feeling stressed out about being back to the office in an hour.”
- “I do all my grocery shopping on Wednesday mornings now - and no one’s there! I zoom up and down the aisles and don’t have to worry about pushing through all the carts on a Saturday or Sunday.”
- “I can finally show my son what it’s like to live spontaneously and make a living at the same time. We can do fun things anytime, not just on weekends - and that’s how life should be.”
- “I used to never feel like I could take part in [my local community organization] because I never knew when I’d get the time off to do my part. Now I’m able to contribute all the time and that makes me feel more human.”
High demands, high control - that’s what it’s all about.
Which area of your life do you feel the most demands on your time and the least amount of control on managing that time?
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Event news: CultureRx will be speaking about ROWE at an event hosted by FlexWork Connection, Career Partners and YourOnRamp on Oct. 16. The event will be held at UC Irving: The Merage School of Business. Get more information and register here.







